Posts from ‘shopping’

Jan
16
2010

John Hodgman audio books are no longer my favorite thing on the iTunes Store. Apple just simplified donations to the American Red Cross to help the Haiti relief effort. If you have an iTunes account, you can give $5, $10, $25, $50, $100 or $200, and Apple will charge the credit card you have on record. You’ll find a contribution link on the iTunes Store Home or click here to launch iTunes and access the donation page. Your monetary gift is anonymous, and 100% goes to the American Red Cross to provide food, water, shelter and emergency services to disaster victims in Haiti. It’s the best transaction I’ve made on the iTunes Store.


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Dec
19
2009

Still shopping for the holidays? You’re not alone. Nearly 55 percent of Americans are still seeking gifts, according to the National Retail Federation. That’s the highest percentage of procrastinators in the last five years. If you’re shopping online, express delivery is still available from most e-tailers over the next few days. See Dealhack.com for the shipping deadlines of 175 online stores.

Be sure to check out these seven Christmas gift guides below for inspiration.


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Sep
06
2009

How does a retailer defy gravity, posting quarterly sales increases in recession while the competition falls flat? My guess is customer service with great products. And that store bucking the economic trend? Buckle.

I have to admit, I have not visited Buckle, an upscale clothing store known for its designer denim for young men and women. But my MBA marketing professor has, and he shared this story in class.

My professor and his wife were searching the mall for a gift for their seventeen-year-old daughter. (“And you know how hard that is,” he said. “Seventeen-year-olds are impossible to shop for.”) They stroll past Buckle, and he stops. Turning back, he describes to his wife how Buckle is thriving in an abysmal retail economy. Maybe there’s a gift in there for their daughter. “Let’s check this out,” he said.

So begins one of the best retail experiences my professor has encountered. The sales teammate (Buckle’s term) listened and asked questions about their daughter. From the nearly 1,000 denim options for women, she picked a pair that she assured them that their daughter would love. The designer jeans were more expensive than they were used to paying, but they agreed. The sales teammate offered to gift wrap the jeans and did so. Twenty minutes later, my professor and his wife left Buckle with the “perfect gift.”

Fast forward to the daughter receiving the gift, with the parents looking on. Removing the gift wrap, she saw the tell-tale cardboard box that signals “clothing.” Her initial expression read, “Oh no, my parents bought me clothes!” Pushing on, she opened the box and held up the jeans. She is stunned.

Finally, she said, “These are cool.”

“We got them at Buckle,” my professor added.

“Wow. These are very cool.”

The Buckle sales teammate was absolutely right: the daughter cherishes her new jeans, the perfect gift. Maybe that’s how a retailer survives this downturn.


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Jun
25
2009

MSN Money has released its 2009 Customer Service Hall of Fame this month. I’ve listed the top ten below with excerpts from the retailer profiles. Try one of these service standouts for your next gift purchase.

#10. Southwest Airlines
“Low-cost carrier Southwest Airlines attributes its customer-service success to personality… and free peanuts.” Consider a Southwest gift card.

#9. Costco
“The company’s prices have also won Costco fans. Costco stocks its stores with bulk items that consumers can buy at discounts. It keeps its margins low in order to keep prices down and makes up the difference in sales volume.” Shop at Costco.com.

#8. Apple
“If they can’t fix it, and it’s new enough, they’ll often hand you a replacement device free, on the spot.” Visit the Apple Store.

#7. Whole Foods Market
“[Whole Foods] has created a loyal following by committing to sell high-quality food that’s free of many additives and antibiotics that concern health-conscious customers.” Order a Whole Foods gift card.

#6. Publix Super Market
“[Spokeswoman Maria] Brous also attributes Publix’s success to discount programs intended to help struggling families afford the basics.” Purchase a Publix gift card.

#5. Nordstrom Department Store
“The company gives many of its salespeople the latitude to deal with customer complaints without running them up the management chain.” Shop at Nordstrom.com.

#4. Amazon.com
“Amazon considers its free shipping a form of advertising. In a filing with the Securities and Exchange Commission, Amazon said it had saved customers more than $800 million in shipping costs in 2008.” Shop at Amazon.com.

#3. NetFlix
“Netflix has 58 distribution centers across the country, enabling 97% of members to receive new DVDs the day after Netflix gets their returns, says Steve Swasey, the company’s director of corporate communications. The company ships more than 2.2 million DVDs each day to a network of 10.3 million subscribers, he says.” Give a NetFlix gift subscription.

#2. Trader Joe’s
“Trader Joe’s owes its customer ratings to its cheese, chocolate cake… and the rest of its product selection, says satisfied shopper Lisa Hsu.” See TraderJoes.com for the closest grocery store location. TJ’s does not sell its products (not even their gift cards) online.

#1. USAA
“USAA certainly isn’t your average insurance company or financial institution. Its 7 million members are all in the military, former servicemen or family members of military personnel. Members are stakeholders. They pay premiums and are paid back a portion of the insurer’s profits each year.” If you qualify for USAA services, visit USAA.com to learn more about buying a U.S. savings bond as a kid’s gift. Albeit practical, savings bonds help children understand the power of growing interest.

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MSN Money based its top ten on a survey of 3,015 respondents, rating the customer service of 145 companies in 15 industries. Zogby International conducted the survey and also asked which aspect of service was most important. The results (rounded up) are as follows:

  • Knowledgeable staff – 44%
  • Friendly staff – 18%
  • Readily available staff – 15%
  • Flexible policies for return/exchange of merchandise – 9%
  • Service after the sale – 9%
  • None — product is all that matters – 1%
  • Not sure – 1%
  • Other – %1


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Jan
18
2009

I’m looking forward to a college friend’s wedding next month. Of course, her wedding invitation properly omitted any mention of a gift registry. While bridal shower invitations may list registries, the wedding invitation should not. Traditionally, family and close friends of the bride and groom spread the word about the wedding registry.

Instead, I turned to the WeddingChannel.com‘s unified registry search, spanning 22 different gift registries:

  • Amazon.com
  • Barneys New York
  • Bed Bath & Beyond
  • Bloomingdale’s
  • Borsheims
  • Bottlenotes
  • Charity Registry
  • Cloud 9
  • Crate & Barrel
  • Fortunoff
  • Gump’s
  • JCPenney
  • Macy’s
  • Neiman Marcus
  • Pottery Barn
  • REI
  • Restoration Hardware
  • Sandals Resorts
  • Starwood Hotels & Resorts
  • Tiffany & Co.
  • Traveler’s Joy
  • Williams-Sonoma

Just one search, based on her first and last name, revealed the couple’s wedding registry. Keep in mind you can give thoughtful gifts off the registry; it’s just there for the convenience of the guests. And the gift of money (or gift cards to the couple’s registered stores) is often well-received.

If the WeddingChannel.com’s search yields no results, you can individually check some of the online gift registries that the WeddingChannel.com does not cover.

With the sluggish economy, both Target and Walmart are seeing more couples using their registries, according to a recent survey by TheKnot.com. For example, Target’s Club Wedd made up 18 percent of the respondents’ primary wedding registries. The survey also found that 69 percent of guests chose gifts from the couple’s wedding registry.


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