Saturday, Dec. 22, 2007: Busiest Shopping Day of the Year?

Dec

2007

Posted by Gift Giving Guy in shopping

ShopperTrak thinks not. The shopping traffic research firm predicted months ago that Black Friday (Nov. 23, 2007) will top the year as the busiest shopping day. However, the last Saturday before Christmas often draws the year’s highest shopping traffic — especially when Christmas lands near midweek, as it does for 2007. Note below that the 10 final Saturdays before Christmas led as the busiest shopping day of the year since 1993.

Year	The Busiest Shopping Day of the Year	Day of Week for Christmas
2006	Saturday, Dec. 23	Monday
2005	Friday, Nov. 25	Sunday
2004	Saturday, Dec. 18	Saturday
2003	Friday, Nov. 28	Thursday
2002	Saturday, Dec. 21	Wednesday
2001	Saturday, Dec. 22	Tuesday
2000	Saturday, Dec. 23	Monday
1999	Saturday, Dec. 18	Saturday
1998	Saturday, Dec. 19	Friday
1997	Saturday, Dec. 20	Thursday
1996	Saturday, Dec. 21	Wednesday
1995	Saturday, Dec. 23	Monday
1994	Friday, Dec. 23	Sunday
1993	Thursday, Dec. 23	Saturday

Source: ShopperTrak

With the big sales, hectic pace and swarming crowds, I call this day Scramble Saturday. ShopperTrak prefers the more pleasant Super Saturday. You may call it Dec. 22, 2007, if you wish.